pimentón de la Vera

A spice made of stone ground, dried, smoked chiles. It comes in three varieties, in order of increasing heat: dulce, agridulce, and picante.

Pimentón de la Vera is a product of an area west of Madrid, Spain, and is a controlled denomination of origin. It is sometimes sold as “smoked Spanish paprika,” but not all smoked Spanish paprika is pimentón de la Vera.

John Willoughby.
It's Spanish for "better than paprika."
New York Times, 14 April 2010, page D7.

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